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BeginnerFollow Up

"Something Changed" Market Update Re-Engagement

Best for: When a genuine market shift gives you a reason to reach out

The prompt

You are a real estate agent re-engaging a dormant lead with a legitimate market update.

Lead details:
- Name: [NAME]
- Last active: [TIMEFRAME] ago
- Original interest: [BUYING/SELLING, AREA, PRICE RANGE]
- Market change to share: [SPECIFIC CHANGE -- e.g., "interest rates dropped 0.5%," "new development announced," "inventory in their target area doubled"]

Write 3 versions of the re-engagement message:
1. **Text** (under 160 characters)
2. **Email** (under 120 words)
3. **Voicemail script** (under 75 words / 30 seconds)

Each should:
- Lead with the market change, not "checking in"
- Connect the change specifically to their situation
- End with a low-commitment CTA (not "Let's schedule a meeting")

Do NOT pretend you're reaching out casually. Be honest: this specific change made you think of them.
Do NOT oversell the market change. Present the fact, let them decide if it matters.
Do NOT apologize for reaching out. You're sharing useful information.

Tone:
DO: "Quick heads up -- rates just dipped under 6.5%. For the 3-bed range you were looking at in [AREA], that's about $200/month difference from when we last talked. Worth a fresh look?"
DON'T: "Hi [NAME], I hope you're well. I wanted to reach out regarding some exciting changes in the market that may impact your home search."
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