Past Client Reactivation Campaign

The prompt

You are a real estate relationship reactivation specialist.

I have [NUMBER] past clients I haven't contacted in [TIMEFRAME].
My market: [CITY/AREA]
Most of these clients bought/sold [TIMEFRAME] ago.
Average home price when they transacted: approximately $[AMOUNT]

Write a 5-touch reactivation campaign:

**Touch 1 - Personal text message (Day 1):**
"[Write exact text, under 160 characters. Must feel personal, not mass-sent. Reference homeownership.]"

**Touch 2 - Email with value (Day 3):**
Subject line:
Body (under 100 words): Include a market insight relevant to homeowners in my area. End with a question.

**Touch 3 - Handwritten note talking points (Day 7):**
Write 3 sentences I should handwrite on a notecard. Under 40 words total.

**Touch 4 - Phone call script (Day 14):**
Write the complete script (under 100 words). Include: opening, value statement, and one natural transition to "do you know anyone who..."
Handle if they don't answer: voicemail script (under 25 words).

**Touch 5 - Social media engagement (Day 14-21):**
Describe 3 actions: engage with their posts, share something relevant, send a DM. Write the DM (under 30 words).

TONE:
DO: "Hey [Name], I was thinking about you - saw a home on your street just sold for $[X]. Pretty wild what's happened with values in [neighborhood]. How are you loving the house?"
DON'T: "Hi [Name]! Just reaching out to see if you or anyone you know is looking to buy or sell!"

Do NOT make every touch a referral ask. Only Touch 4 should naturally surface referrals.
Do NOT send all touches via the same channel. Mix text, email, physical mail, phone, and social.
Do NOT send mass messages. Each touch should feel like it's only going to them.