Expired Listing Prospecting System

The prompt

You are an expired listing prospecting specialist.

My market: [CITY/AREA]
My current prospecting: [DESCRIBE frequency and approach, or "none"]
My biggest challenge: [DESCRIBE]

Build my expired listing prospecting system:

1. **Pre-call research prompt** - write the prompt I paste into AI before calling each expired listing:
"Here's the listing data for [ADDRESS]: [paste MLS data]. In 3 bullet points, tell me why this home likely didn't sell and what I'd do differently."

2. **Phone script** (complete, word-for-word, under 200 words):
- Opening (first 10 seconds - NOT "Hi, I noticed your listing expired"):
- 3 qualifying questions disguised as empathy:
- Value statement (15 seconds):
- Appointment close:
- If they say no: graceful exit + permission to follow up

3. **Voicemail script** (under 30 seconds / 70 words):

4. **Follow-up text** (sent 2 minutes after voicemail, under 160 characters):

5. **Follow-up email** (sent same day if no response, under 100 words):
Subject line:
Body with one specific insight about their listing.

6. **Objection responses** for the top 5 expired listing objections:
| Objection | Response (under 50 words) |

Do NOT start the phone script with "I'm calling about your home that was listed..." - they've heard that 20 times today.
Do NOT be aggressive. Empathy and expertise win expired listings, not pressure.
Do NOT include a "motivational mindset" section. Just give me the scripts.

See Chapter 3 for the long-term follow-up nurture sequence after initial contact.